A next-generation pop-up space for the sales office of the business-class multi-quarter developments SET and VEER by MR Group. This is not merely a sales office, but a first point of contact with the lifestyle envisioned by the developments. Covering more than 700 m², the space combines futuristic aesthetics, the power of contemporary art, and functionality, creating a striking visual and emotional experience.
Contrast lies at the heart of the concept: the interplay of color and texture, light and shadow, restrained minimalism and bold art objects forms a balanced harmony. Each zone functions as an independent artwork, offering a distinct visual scenario—a mirrored installation with an infinity effect, a composition of massive metal spheres, and a monochrome "Portal" inspired by the spirit of Yves Klein.
Functionality is elevated to the level of art: workspaces are integrated into art objects where ergonomics meets aesthetics. Semi-transparent partitions, minimalist forms, and unexpected structural accents transform the space into a dynamic art gallery. Even the reception desk becomes an artistic gesture—resembling a broad brushstroke and emphasizing the project’s creative energy.
Services
Objectives
To create a visionary space that not only serves as a sales office, but immerses clients in an atmosphere of future living, communicating the unique philosophy of the multi-quarter developments.
The space became a powerful communication tool with clients, significantly strengthening brand recognition and setting a new benchmark for business-class sales offices. The project was shortlisted for the Silver Mercury Awards.