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MR Group
MR Group
A next-generation pop-up space for the sales office of the business-class multi-quarter developments SET and VEER by MR Group. This is not merely a sales office, but a first point of contact with the lifestyle envisioned by the developments. Covering more than 700 m², the space combines futuristic aesthetics, the power of contemporary art, and functionality, creating a striking visual and emotional experience.
Contrast lies at the heart of the concept: the interplay of color and texture, light and shadow, restrained minimalism and bold art objects forms a balanced harmony. Each zone functions as an independent artwork, offering a distinct visual scenario—a mirrored installation with an infinity effect, a composition of massive metal spheres, and a monochrome "Portal" inspired by the spirit of Yves Klein.
Functionality is elevated to the level of art: workspaces are integrated into art objects where ergonomics meets aesthetics. Semi-transparent partitions, minimalist forms, and unexpected structural accents transform the space into a dynamic art gallery. Even the reception desk becomes an artistic gesture—resembling a broad brushstroke and emphasizing the project’s creative energy.
Services
Objectives
To create a visionary space that not only serves as a sales office, but immerses clients in an atmosphere of future living, communicating the unique philosophy of the multi-quarter developments.
The space became a powerful communication tool with clients, significantly strengthening brand recognition and setting a new benchmark for business-class sales offices. The project was shortlisted for the Silver Mercury Awards.
results
Varvara Popova
Project Lead
Galina Burenina
Project managers
Maria Azarova
Creative director
Daria Shkurenko
Olga Kitaeva
Project Team
Executive Producers
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