The Okko stand at the summer festivals became a portal into the world of entertainment and one of the season’s most memorable experiences. Its structure—a mirrored cube with expanding inflatable elements—referenced the brand’s signature summer visual style. A key feature of the project was the stand’s ability to travel across five festivals in three cities while remaining fully mobile and durable.

Inside the stand, guests could create a personalized movie poster in one of four film genres—comedy, adventure, sci-fi, or western—and take it home. They could also generate a video trailer in which they themselves became the main characters.